The bachelor’s thesis 90% of me is you – The Potential of Sampling as a Creative Technique examines sampling as a creative method and challenges society’s tendency to devalue the copy. The starting point is the thesis that creative processes rarely arise from a completely original source, but are often built upon existing ideas, references and cultural influences. The aim of the pproject is to highlight the creative and cultural potential of sampling and to establish sampling as a legitimate creative technique.

This resulted in a new audiovisual work developed exclusively from existing bachelor’s theses from the Faculty of Design. To this end, excerpts from moving-image projects from the last ten years were collected, analysed, and then altered, modified and recombined using a video synthesiser and an analogue MIDI controller. Inspired by musical sampling, this created an independent work from pre-existing material, where the process is guided by the principles of Thomas Mann’s ‘higher copying’: sources are disclosed, content is transformed and placed in a new context, so that something original emerges.

In the exhibition, a final installation brought the video work together, with the results presented through detailed documentation and interactive elements that allowed visitors to understand and experience the creative sampling process.